Following up on my last post about the value of being there, about the value of meeting face-to-face, here is my take on video based communication. Video is becoming ubiquitous online, replacing more and more written content. But in most enterprises it is still only an (expensive) content marketing tool.
Another book read, another book reviewed. But this time I am going give my opinion away right at the start. Start with why is hands down the most inspiring book I’ve read. Interested in leadership, communication or marketing? This is definitely a book for you!
Now I must admit that I am a bit of a Simon Sinek fan. I’ve watched his TED talk, listened to a couple of his presentations and been through a bunch of interviews prior to reading “Start with WHY”. The idea of starting with why resonates with me, and I was convinced already before I started reading. But in the book Simon does a really great job explaining his idea, explaining the reason it is more than a theory (it’s biology) and exemplifying it. The structure, flow and language is top-notch, and makes it easy to follow his chain of thought. I would go as far as saying this is not only the most inspiring book I’ve read, but also the most well written.