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Product Management Trends 2015 - A wrap up - Original Image @ https://flic.kr/p/abqA5U

Product Management Trends 2015 – A wrap-up

With just a few days left of 2015 it is time to wrap up the product management trends of the year. What were some of the new ideas, talking points and discussions that shaped product management in 2015?

My thoughts and conclusions are based on discussions I’ve participated in, blog posts I’ve read and stuff I’ve done in my role as a product manager. In no particular order I am covering roadmaps without dates, the relevance of user experience, product decisions becoming data driven and launching on Product Hunt. Finally there are a few notes on the role of product managers, a never-ending discussion that was as vigorous as ever during 2015.
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Outsourcing parts of the product development process - Original Image @ https://flic.kr/p/jH4tBF

Outsourcing parts of the product development process

While outsourcing may no longer be as hip and trendy as it once was, the idea of using external resources for small (or large) chunks of the product development process has matured. Today “everybody does it”.

Using Ideo for innovation consulting, Tech Mahindra for million dollar telco projects or 99designs for your $100 web design outsourcing are obviously different beasts. But there are still a bunch of challenges common to all kinds of outsourcing.
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Business cases for product planning and investments - Original Image @ https://flic.kr/p/9gz7XR

5 Dos & Don’ts for Product Planning Business Cases

Building business cases as input to product planning and investment decisions are part of what most product managers do. Monetary values are easy to grasp and simple to compare. But business cases are only numbers. And just like statistics they can be altered to show whatever you want them to show.

Taking the time to work through business case assumptions and calculations has tremendous value if done right. And done right means done with focus on thinking, researching and analyzing. Not with focus on adjusting it until it “looks good”.
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Ask your customers and end up building faster horses - Original Image @ https://flic.kr/p/h1Mqu9

Ask your customers and end up building faster horses?

Henry Ford famously said “If I had asked people what they wanted, they would have said faster horses.” (or did he really?).

Our favorite entrepreneur Steve Jobs also famously said “You can’t just ask customers what they want and then try to give that to them. By the time you get it built, they’ll want something new.” as well as “The customer never knows what they want until we show them”.
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