Bringing a new product to market? Bringing a new solution to your customers problems? Bringing a new shiny object to the world? How, where and when to launch are probably some of your key concerns at the moment.
Just back in the office after launching new products at one of the big trade shows in my industry, I figured now is a good time to cover the topic of launching at a trade show. In this post you will get my view of the pros and cons, and what to think about if you decide to do it.